Archive for the ‘New-Word-of-the-Day’ Category
Research-Induced Tangent!
I did quite a bit of reading about business models today. One of my books (Chesbrough, 2006) suggested that a business model or an adjustment to an extant (my word for the day) corporate business model may be necessary to accomodate the use of social networking. So I found several journal articles on social networking and business models.
You know, I think this was my first research-induced tangent! I think my brain is tingling now!!!
References:
Chesbrough, H. (2006). Open innovation: The new imperative for creating and profiting from technology. Boston, MA: Harvard Business School Press.
Image Credit: Found on I Can Be Right, or I Can Be Happy: The Ever-Changing Philosophy of a Recovering Control Freak
My First Week Back…
This is my first week back to school after taking six months off due to health issues. I am glad I took the time off, but I have missed this incredibly. I have continued my reading and research and have decided to change the direction of my dissertation. In Doc722 I was planning to do a case study of Sutter Health – the organization that I work for – and how they are using and not using social networking tools. Because of several experiences I have had over the past few months and some resources that I have found and others I’ve read, I’ve decided to do a case study of the US Healthcare Industry instead of concentrating on one organization. Now, the revisions to chapter one have started.
Dr. Holley (my dissertation mentor) has pointed out some issues that need to be addressed. Most notably, why would any leadership care about my study? I think that leaders should always care about how their customers (patients) and employees are communicating with each other and how they are communicating with management. Social networking presents problems for old-style corporations or organizations that have always maintained tight control over what is said within and by and about their organization. Such control is lost when social networking tools are used. However, on the potentially positive side, social networking can also open the lines of communication between patients and clinicians and between employees and management. Such openness has the potential of reducing confrontation and increasing collaboration between employees and management (Chesbrough, 2006; Levine, Locke, Searls, & Weinberger, 2001; Tapscott, & Williams, 2008). I am also planning to do some research on how social networking could affect the cost of healthcare and productivity for both patients and clinicians. I am eager to see if there is an affect.
References:
Chesbrough, H. (2006). Open innovation: The new imperative for creating and profiting from technology. Boston, MA: Harvard Business School Press.
Levine, R. Locke, C. Searls, D. and Weinberger, D. (2001). The cluetrain manifesto: The end of business as usual. New York: Perseus Publishing.
Tapscott, D. & Williams, A.D. (2008). Wikinomics: How mass collaboration changes everything. New York: Penguin Group.
P.S. My new word-of-the-day is winsome. I was called this by someone I work with. What do you think?